About the company

A franchisor built around one format, run properly.

Little Play Franchising Australia Pty Ltd exists to put a proven indoor play centre format into the hands of Western Australian operators — and to stay involved after the doors open.

What we do

We are the franchisor, not an agency

Our business is the Little Play format itself: the floor layout, the play equipment specification, the café offer, the party packages, the rosters and the paperwork that holds it all together. We license that format to independent operators, and we are paid to keep it working — which means our interests and a franchisee's interests point the same direction from the first meeting.

We do not sell territories to whoever asks. A franchise only proceeds when the site, the operator and the numbers all make sense, because a struggling centre damages the brand every other franchisee is relying on.

  • One format, applied consistently across every licensed centre.
  • Written agreements and disclosure before any commitment is made.
  • Support measured by how the centre trades, not by how many licences we issue.

Registered company details

Verify these with the Australian Business Register before you engage with us or with anyone claiming to represent us.

  • Registered nameLittle Play Franchising Australia Pty Ltd
  • ABN93 698 307 318
  • ACN698 307 318
  • Entity typeAustralian proprietary company
  • StateWA
  • Postcode6069
  • Contact[email protected]
How a franchise comes together

The path from enquiry to opening day

These stages run in order. Each one has to close out before the next begins — that discipline is what keeps opening dates real.

  1. Enquiry and first conversation

    You tell us the area you are interested in, your background and your funding position. We tell you what the format needs from a site and an operator. Either side can stop here at no cost.

  2. Territory review

    We assess the catchment: family households within a reasonable drive, competing centres, and whether the area can support a centre of the size the format requires.

  3. Disclosure and agreement

    You receive the franchise documentation and are encouraged to take independent legal and accounting advice on it before signing anything.

  4. Site and fitout

    Tenancy assessment, floor plan, play frame specification and a fitout program with the trades sequenced against a target opening date.

  5. Training and pre-opening

    Owner and staff training, supplier accounts, booking system setup, safety routines rehearsed and a soft-open week before the public launch.

  6. Trading and ongoing support

    Regular contact, campaign calendars, menu and pricing reviews, equipment renewal planning and help with the operational problems that only surface once you are open.

How we work

The commitments behind the licence

Children first, always

Supervision, equipment condition and hygiene are non-negotiable parts of the format. A centre that lets these slip is not one we will keep licensing.

Plain documents

Franchise terms, fees and obligations are set out in writing in language an operator can actually read, and we expect you to have them reviewed independently.

Honest forecasting

We work with the assumptions behind a centre's trading model openly, and we will not dress up a marginal site to get a licence signed.

Next step

Start with a conversation, not a contract

Email us with your area of interest and we will explain what the format requires before anything else is discussed.

Get in touch What the licence includes