What the licence includes

Everything a play centre needs, minus the guesswork.

Six areas of franchisor support, from the day you enquire about a territory through to the day you renew the agreement.

Franchise licensing

A written franchise agreement granting the right to trade as a Little Play centre in a defined territory, using the brand, the format and the systems that sit behind it.

  • Defined term, renewal path and transfer conditions set out up front
  • Fee structure explained in writing before you commit
  • Time and encouragement to take independent legal advice

Territory & site selection

Play centres live or die on catchment and tenancy. We assess both before a lease is signed, and we model the floor plan against the actual shell you are looking at.

  • Catchment mapping by drive time and family household density
  • Ceiling height, floor area, parking and access checks
  • Indicative zone layout: play frame, toddler area, party rooms, café

Fitout & play equipment

The physical build is specified rather than improvised: what goes in, who supplies it, and in what order, so the opening date you plan around is the one you get.

  • Play frame, soft-play and toddler equipment specification
  • Café kitchen layout and equipment schedule
  • Supplier introductions and a sequenced fitout program

Training & operations

Owners and floor staff are trained before opening week, against a written operations manual that covers the ordinary day and the difficult one.

  • Opening, changeover and closing routines
  • Supervision, sign-in and lost-child procedures
  • Party hosting, café service and allergen handling

Marketing & bookings

Play centre demand is seasonal and predictable. Franchisees get the campaign calendar built around school terms, holidays and the weekend party cycle.

  • Brand assets, signage artwork and in-centre collateral
  • School-holiday and party campaign templates
  • Shared online booking presence for entry and party reservations

Safety & compliance

The routines that protect children — and the business — are part of the format, not an afterthought bolted on when an inspector visits.

  • Daily and periodic play equipment inspection routines
  • Incident recording, first-aid stocking and escalation steps
  • Food-safety practice and cleaning schedules for the café and play areas
Who this suits

Operators, not passive investors

The format assumes an owner who will be in the centre. Weekend party volume, staff rostering and the standard of the floor all respond to whether someone who cares is present.

Hospitality, retail or early-childhood experience helps, but it is not a prerequisite. What is essential is availability during trading hours, funding in place before fitout begins, and a willingness to run the format as written rather than redesign it in the first month.

Weekends are the business

Saturday and Sunday parties, plus school holidays, carry the trading week. Rostering and booking discipline matter more than anything else you will do on the floor.

  • Owner present through peak trading, not absentee
  • Funding confirmed before the fitout program starts
  • Comfortable running a documented format as written
Next step

Ask for the franchise pack

Tell us the suburb and tenancy you are considering and we will respond with the format requirements and what happens next.