A defined territory
Each franchise is granted an exclusive trading area mapped to local catchment and drive time, so franchisees are not competing with the brand next door.
Play centre franchising · Western Australia
Open an indoor play centre without inventing the playbook.
We license the Little Play format to Western Australian operators and support the build, the opening and every trading week after it.
Australian registered company · ABN 93 698 307 318
One format, documented end to end
Layout, play equipment specification, café menu, rostering and party packages arrive as a working system — not a brochure.
Registered in
WA 6069
Why franchise the format
A play centre is a hospitality business wearing a playground costume
Most first-time operators underestimate the café, the party calendar and the compliance load. The Little Play licence hands you all three already solved.
Documented operations
Opening and closing routines, supervision ratios, cleaning schedules, allergen handling and incident reporting are written down before your first trading day.
Support that continues
Franchisees keep access to the brand team for menu changes, school-holiday campaigns, equipment renewal and the awkward operational questions nobody warns you about.
The site comes first
We plan the floor before anyone signs a lease
Play centre economics are decided by square metres. Before a franchisee commits to a tenancy we model the floor: how much soft-play frame the ceiling height allows, where the toddler zone sits relative to sightlines, how many party rooms the weekend calendar can actually fill, and whether the café can serve a full room without a queue reaching the door.
That plan is what the fitout, the equipment order and the staffing roster are all built from — which is why we would rather walk away from a tenancy than force the format into it.
How site selection works
Zone 01
Main play frame
Zone 02
Toddler area
Zone 03
Party rooms
Zone 04
Café, reception & parent seating
What the licence covers
Six areas of support, from first enquiry to renewal
Franchise licensing
Grant of the Little Play brand, format and systems under a written franchise agreement with a defined term and renewal path.
Read more →Territory & site selection
Catchment mapping, tenancy assessment and floor modelling so the site suits the format before a lease is signed.
Read more →Fitout & equipment
Play frame specification, supplier introductions and a fitout program sequenced against the build so opening dates hold.
Read more →Training & operations
Pre-opening training for owners and floor staff, plus the operations manual covering supervision, food handling and daily routines.
Read more →Marketing & bookings
Brand assets, the party and school-holiday campaign calendar, and a shared online booking presence franchisees plug into.
Read more →Safety & compliance
Play equipment inspection routines, incident recording and food-safety practice aligned to the Australian requirements that apply to the site.
Read more →
Company details
Registered, and easy to check
Little Play Franchising Australia Pty Ltd is an Australian proprietary company registered in Western Australia. Our registration details are published here so prospective franchisees can verify them independently before any discussion goes further.
ABN
93 698 307 318
ACN
698 307 318
State
WA 6069
Entity type
Pty Ltd
Next step
Tell us about the site you have in mind
Send through the suburb, the tenancy size and your timeframe. We will tell you honestly whether the format fits it.